MAXIMILIAN MOGG at Paris Fashion Week 2025
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About Us
“My children should wear it, my grandchildren should admire it.” MAXIMILIAN MOGG stands for a timeless approach to dramatic yet sophisticated tailoring, with an uncompromising commitment to elegance, craftsmanship, and individuality. Drawing inspiration from the thrilling aesthetics of 1920s and 1970s Savile Row, infused with a nonchalant „je ne sais quoi“ and a generous dose of unmistakable German dry humor, MAXIMILIAN MOGG has become a brand adored by lovers, dreamers, and doers of all genders.
For the first time, we are launching a collection for Paris Fashion Week that will be available not only from us but also from international luxury fashion houses.
OUR HOUSE STYLE
our suits
Our suits are characterised by their long cut. The focus is on creating or emphasizing an athletic figure for the wearer.
our coats
Our bespoke coats are characterised by a similarly strong house style as our shirts and suits. But a coat is not just about looks: we explain how we cut our coats for you.
our shirts
Our tailored shirts, like our tailored suits, follow a strong house style. The cut requires explanation, because knowledge is power.
Maximilian Mogg at Mr Porter
Friends of the brand Maximilian MOGG
Simon Goldman
Simon Goldmann is a New York City-based menswear designer, consultant, and content creator.
Marie Nasemann
Marie Nasemann is a German model, actress, author, fashion blogger and podcaster of "Family Feelings".
Damien Broderick
Damien Broderick is an Irish menswear creator living in the US. He is best known for his distinctive video style on TikTok.
Felix Lobrecht
Felix Lobrecht is a German stand-up comedian, podcast host, pop singer and author.
Sebastian Tigges
Sebastian Tigges is one of the best-known German content creators and podcasters.
Dan Hakimi
Dan Hakimi is a menswear content creator from New York who runs the blog "The second button."
Our design philosophy
Our suits are soft and lightweight—meant for those who find the classic English suit just a little too stern. Where the traditional jacket stands broad and firm with padded shoulders, MAXIMILIAN MOGG favours a gentler line: soft shoulders with barely a whisper of padding, crowned with our signature roped sleeve head to give the silhouette its quiet strength.
Our jackets are cut long, the waist slim, the armholes high—each detail designed to elongate and elevate. Our trousers, too, speak with distinction: high-waisted and wide-cut, they echo a timeless elegance and a certain nonchalance, both deliberate and free.
Those who know the English drape cut—often called the soft reply to English tailoring—will find ours even softer, yet nearly free of the drape to create a vividly well-structured chest. The silhouette, subtle and assured, reveals itself only to the observant eye.
It is a style not shouted but sensed—recognised, perhaps, only by those who know exactly what they’re looking for.
RTW Collection 2026
At the 2025 Paris Fashion Show, we will present our Spring/Summer 2026 Ready-To-Wear collection. We want to enable customers to purchase our collection at prestigious luxury fashion stores around the world. To achieve this, we are seeking partners and invite you to view the 2026 RTW collection at Paris Fashion Week in June 2026. To do so, please book an appointment with us at Rue de Saint Honoré.
MAXIMILIAN MOGG's current Spring/Summer collection pays homage to an era in which modern heroes knew how to dress—reinterpreted for the present, with the lessons of the past in mind. This collection is both a complete, versatile wardrobe and a selection of distinctive signature pieces. It showcases the brand's unmistakable style, showcasing its iconic colors, textures, and silhouettes, culminating in what our admirers affectionately refer to as true "smexyness."
Mr. Lush - (Sun)Kissed
It's not Lush's fault: At some point, every metropolis gets boring—especially in summer. Most friends are away, enjoying their books, wine, women (or partners) under the palm trees of an island called I-don't-know-where, while those too poor or too lazy to travel have near-death experiences in the cities they dare not leave.
Who is Mr. Lush?
Mr. Lush – a gentleman from old
Money, of which little or nothing is left – lives in the grey
and Potemkin London.
Always impeccably dressed, in suits older than he is and with perfectly polished shoes—usually even older—he wanders through the metropolis, plagued by a sense of purpose and disorientation. Only a talking ocelot named Olivier can help him in his search for more.
Although Mr. Lush is indeed very lazy—AND very poor—he is anything but when it comes to daydreaming. His favorite daydreams revolve around what he would wear if he were traveling. He thinks of a beautiful but troubled harbor in the summer—a place with commerce and nightlife, but where people also understand the sweet, relaxed way of life. His mind wanders as he presses "1" on his sometimes—yes, sometimes—non-working phone—the direct line to his tailor.
"OLIVIER? GET IN THE CAR, WE'RE GOING TO BLEIBTREUSTRAßE!"
"LUSH, OLD FRIEND, I HAVE JUST WHAT YOU NEED."
LOOK I: The Classic Suit
LOOK II: Daytime Stripes
LOOK III: The Linen Suit
LOOK IV: The Navy Blazer
LOOK V: MOGG Ivy League
LOOK VI: Berlin Nights
LOOK VII: The Tuxedo
LOOK VIII: Smexy Extravaganza
Read the full story now
Download our lookbook for the Spring/Summer 2026 collection here.
Your appointment with us in Paris
Location: Rue de Saint Honoré
Appointments can be made via online tool (below) or by phone at +49 30 887 780 94